Hi, I'm Puti Laura Hanastasya
Digital Communications & Media Graduate Digital Reporter, Content Creator, and Public Speaker
Telling meaningful stories through video, writing, and digital content.
About Me
I am a Communication and Digital Media graduate from IPB University with practical experience in journalism, broadcasting, and creative content production. Throughout my academic journey, I've been trusted as a campus ambassador, youth ambassador, and frequently served as a moderator or MC at various national and campus events.
My passion lies in storytelling and idea-sharing through digital platforms, both as a content creator and public speaker. I thrive in collaborative environments, excel at managing multiple projects, and adapt quickly to new challenges. With my fresh degree and diverse experience, I'm eager to contribute my creativity, communication skills, and positive energy to organizations in the media, education, or creative industries.
Contact Information
Work Experience
Digital Reporter Intern
Kompas TV
- Developed 9 original YouTube episodes on historical themes linked to social issues, making the past relevant for today's audience
- Conducted thorough research and interviews for each episode, ensuring 100% story accuracy and expert-driven content
- Repurposed content into 27 engaging Reels/TikTok videos; one Reel gained over 121,000 views and others surpassed 5,000 views, driving a 30%+ increase in social media engagement
Content Creator
Museum Kepresidenan RI
- Produced and published one story and one main post daily, reaching 100% posting consistency and delivering around 60 educational content pieces in one month
- Documented visitor activities and shared behind-the-scenes moments to create accessible, engaging content for a wider audience
- Drove an estimated 25–35% increase in audience engagement and strengthened the museum's online visibility through regular, high-quality updates
Content Creator Intern
Kompas Gramedia
- Planned and executed daily content for Gramedia Academy's social media, producing around 100 educational, promotional, and entertaining posts in five months
- Researched over 50 trending topics monthly and participated in 20+ weekly team meetings to ensure all campaigns were up-to-date and strategic
- Supported a 25% increase in follower engagement, with more than 90% of published content achieving above-average interaction
Content Creator
Walcoo Indonesia
- Created engaging content and campaign ideas to promote Walcoo Indonesia's shoe products, ensuring strong daily visibility
- Edited and published 2 videos per day, producing 730+ social media content pieces in one year
- Collaborated with the creative team to deliver visually compelling content that boosted audience engagement and brand awareness
- Maintained a strict content schedule, achieving 100% consistency in daily uploads throughout the year
Campus Ambassador
IPB University
- Promoted IPB University's brand nationally and internationally, contributing to a 35% increase in prospective student awareness during one year
- Delivered outreach and presentations at 15+ schools across Indonesia, engaging over 2,000 students and doubling the number of direct school visits compared to previous periods
- Provided updated information on scholarships, achievements, and admissions, with over 90% of students reporting improved understanding of IPB University opportunities
Youth Ambassador
West Sumatera
- Led youth self-development programs, increasing participation by 40%, and promoted tourism and culture to 1,000+ students across 10+ schools, boosting engagement by 30%
- Acted as program spokesperson, resulting in 90%+ of students reporting improved motivation and cultural awareness
Featured Projects
Kompas TV Content Creation
Educational history content series and YouTube & Instagram video creation connecting past with contemporary issues
100 Instagram Content for Gramedia Academy
Content strategy for education, promotion, and entertainment on digital learning platforms
60 Educational Content for Presidential Museum
Digital campaign to increase awareness of Indonesian presidential history
100+ Events Hosted
MC & Moderator experience across Academic, Media, and Corporate sectors
1.2M+ Total Views
Personal Instagram content achieving significant reach
Voice Over Talent, Performer & Singer
Vocal performances across digital media, broadcast, and live stages
Certifications & Achievements
BNSP Certified Public Relations Officer
CertificationDelegasi University of Malaya - Malaysia
International ExchangeSpeaker - Bootcamp Leadership SV IPB
Public Speaking1st Winner - Singing Competition Islamic Youth Festival
CompetitionBook Writer - 'Kilas Asa Meraih Cita'
PublicationModerator - Zillenial Creativity Journalism
Event Management1st Winner - English Speech Contest Andalas University
CompetitionGold Medals - Mixed Choir Penabur International Festival
PerformanceOrganizations & Volunteer Work
Organizational Experience
Jelajah IPB
Creative Media
Developed creative concepts and collaborated with team for engaging content about IPB majors and campus life
- Produced 32 social media posts over four months
- Strengthened campus branding with up-to-date informative content
- Increased social media engagement and online visibility by 15%
FAMILI IPB
Chamberlain
Study the work program and prepare a budget for each activity to be carried out
- Prepare bookkeeping and manage evidence of financial transactions
D'Voice Choir
Creative Media
Developed 18 original creative concepts and collaborated in 20+ team sessions for vocal arts content
- Created and published 36 branded social media posts
- Increased online visibility and follower engagement by 25%
- Launched 12 campaigns to attract singing enthusiasts with 30% growth